Who is J. Fox?

J. Fox Custom is a family-owned business led by Jeff and Jake, a father-and-son team with a lifelong passion for fine jewelry.

Jeff, a Graduate Gemologist with over 50 years in luxury retail, brings deep industry expertise. Jake has been in the jewelry business since childhood, with formal training in gemology and design, and has had his work featured worldwide.

Shortly after starting their business, they made Boerne home—drawn by the strong sense of community and shared values they now pour into every piece they create.



sapphire earrings

Why we walked away from the "traditional" jewelry world...

We believe creating jewelry should be fun, honest, and special.

We spent decades in traditional retail stores, and saw many business owners focus on the dollar signs instead of getting to know their customers and communities, and cut corners instead of offering finely crafted pieces.

We chose to be different.

Every piece we make is designed and crafted in the USA using responsibly sourced precious metals, hand-selected diamonds, and gorgeous gemstones.

We design "true custom", meaning no catalogs or mass-produced pieces. Each piece of jewelry is made specifically for you.

Click the link below to find out 5 major differences between us and a traditional store!

Learn More
a custom-made cross pendant featuring white and yellow diamonds

What it feels like to work with us

  • Feel confident - not confused - working with our experienced, expert team!
  • Celebrate your story, not someone else's design.
  • No egos, no sleazy sales tactics, and no cut corners. Just passion and precision.

Ready to begin your journey?

Click Here to Schedule My Free Custom Consultation!