Who is "J. Fox"?

J. Fox Custom is a family-owned business, led by a father-and-son team.

Jeff has worked in fine jewelry for over 40 years, managing stores across Texas, and selling some of the most recognized and prestigious luxury brands.

As a Graduate Gemologist and an alumnus of Texas Institute of Jewelry Technology, he is a wealth of knowledge for anything that glitters.

Jake has been in the jewelry industry all his life, with his first professional design gig at age 13. With degrees and certifications from West Texas A&M University, as well as the Gemological Institute of America, he is a self-described gem nerd whose work has been featured in stores and publications all around the world.

Shortly after forming our business, we moved to Boerne specifically because of our love for the Hill Country, and the people in it.

While we are proud to serve clients around the country, we strive to be an active part of our local community, and to support local groups and businesses whenever possible.

sapphire earrings

Why we aren't like other stores

Based in beautiful Boerne, Texas - J. Fox Custom believes creating jewelry should be fun, honest, and special.

Before starting our business, we spent decades in traditional retail stores, and saw many business owners focus on the dollar signs instead of getting to know their customers and communities, and cut corners instead of offering finely crafted pieces.

We chose to be different.

Every piece we make is designed and crafted in the USA using responsibly sourced precious metals, hand-selected diamonds, and gorgeous gemstones.

We design "true custom", meaning no catalogs or mass-produced pieces. Each piece of jewelry is made specifically for you.

Click the link below to find out 5 major differences between us and a traditional store!

Learn More
a custom-made cross pendant featuring white and yellow diamonds

Why shop with us?

Take the stress away, and make shopping for jewelry the fun and special experience it should be.

Work one-on-one with industry leading designers to bring your dreams to life in high quality custom pieces built right here in the USA.

No egos, no sleazy sales tactics, and no cut corners.