Love Isn't Mass Produced

At J Fox Custom, you work directly with the father-and-son team designing your piece. No salesperson. No showroom full of inventory. No guessing who actually made the decisions.

Jewelry designed around you, and built to last a lifetime.

necklace with pearl, alexandrite, and amethyst

Ditch the Store

J. Fox Custom isn't a row of cases, or a collection of catalogs. Here, you make an appointment, sit down with the people actually designing your jewelry, and we figure it out together.

  • Private Appointments - Your appointment is your time. No crowded cases, no sales floor, no salesperson hovering nearby. Let's talk about what you're looking for and what makes sense.
  • Talk to the Designer - You're not playing telephone with a salesperson who sends it somewhere else. You work directly with Jake or Jeff from the beginning, so the person helping you make decisions actually understands how the piece will be designed and built.
  • No Cases - We don't keep a room full of jewelry waiting for someone to buy it. We start with you, then design the piece around what you actually want.
    This means you never have to choose between "almost right" and "I'll take it."
  • Honesty- If a stone isn't right for the design, if something won't wear well, if we think there's a better way to do something... We'll tell you.
    We're not here to take your money and push you out the door. We're here to help you end up with something you'll still love years from now.

Pick a time that works for you. We'll have the coffee ready.

  • green diamond ring with onyx accents

    Kriss A.

    Gobsmacked! Jake took the time to tailor the ring of my dreams... There is even some hidden details that are meaningful to me.

    ★★★★★ 
  • a two-tone marquise ring

    Matt M.

    If you're sexy and you know it, clap your hands.

    Jake knocks another one out of the park! 11/10 for making this killer piece a reality.

    ★★★★★ 
  • a custom ring with a square emerald cut center and diamond halo

    Neal H.

    WOW!!!!! J. Fox Custom knows how to design exactly what you want for a very affordable price.

    I just received the ring today and it’s drop dead gorgeous!

    ★★★★★ 
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FAQ

Can I afford custom design?

Custom jewelry isn’t about spending more, it’s about spending smarter.

We tailor every design to your budget, ensuring your money goes toward craftsmanship and materials, not middlemen or marketing.

What if I don't know what I want?

We start every project by getting to know one another, and discussing your goals. Even if you aren't positive about ever detail yet, we're experts at finding out your tastes, and helping create a design that suits your needs.

How long does it take?

It usually only takes a few days from our first meeting to receive lifelike renders, and accurate pricing.

Once you approve a design, we ask that you allow 3-5 weeks to complete most projects.

If you have an occasion coming up, feel free to ask about alternatives.

Can you tell me more about the quality?

We are passionate about building out pieces the way they ought to be made. We don't believe in cutting corners, or in using sub-par materials.

You can find out more here.

Where are you located?

Our private studio is by appointment in beautiful Boerne Texas, right on Main Street across from the fire station.

Not local? No problem. We work seamlessly with clients all over the country through email and virtual consultations.